Poonam Deshmukh
Assistant General Manager - Marketing @Kalpataru Limited
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WORK HISTORY
Assistant General Manager - Marketing @Kalpataru Limited
Mumbai, IN
Responsible for the Western portfolio (7 existing & new launch projects), including residential, commercial, and retail assets, I drive go-to-market strategy and integrated media planning to support sales momentum, brand visibility, and customer conversion, collaborating with cross-functional teams to ensure aligned objectives and seamless execution across the project lifecycle.
EDUCATION
Swami Vivekanand Arts, Commerce & Science College, Mantha
BA, Economics
MICA | The School of Ideas
Digital Communication and Media/Multimedia
A C PATIL College of Engineering
MBA fulltime, Marketing
SKILLS
ABOUT POONAM DESHMUKH
Senior Marketing Leader with over 14 years of cross-industry experience, driving brand growth, market leadership, and business impact. Proven expertise in enterprise-level brand strategy, integrated marketing communication, go-to-market planning, and consumer insight–led decision making.Recognised for uncompromising integrity, high professional standards, and the ability to build high-performance teams, forge strong stakeholder partnerships, and translate strategy into disciplined execution across large, complex portfolios.Core Expertise:Brand & Portfolio Strategy | Integrated Marketing Communications | Consumer & Cultural Insights | Market & Qualitative Research | Media Strategy & Investment Optimisation | Digital & Performance Marketing | New Product & Project Launches | Consumer Journey & Behaviour Mapping | Agency & Partner Leadership
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