Poonam Chandra Vyas

Vice President & Business Head - Pan India @Amulya Mica

New Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Vice President & Business Head - Pan India @Amulya Mica

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New Delhi, IN

Led PAN-India Sales Operations: Oversaw nationwide distribution and sales of Amulya Mica & Saket branded products, including imperial, scratchex, anti finger laminates, plywood, PVC laminates, PVC foam boards, WPC boards, WPC restroom cubicles, WPC doors, and WPC door frames.• Directed Government, Institutional, and Business Development Initiatives: Managed product specifications, project execution, and engagement with key influencers (architects, interior designers, and contractors) across Amulya Brand’s laminates, plywood, PVC, and WPC portfolios to drive specifications and revenue growth.• Innovated Product Design: Developed and launched a new shade card for PVC laminates in 1.25mm, 3mm, and 4mm thicknesses, enhancing market appeal and customization options.• Built and Scaled Sales Infrastructure: Established a high-performing sales framework from inception, driving strategic planning, market penetration, product launches, distribution, logistics, and P&L accountability for sustained profitability.• Expanded Market Reach and Generated New Revenue: Pioneered entry into untapped markets, achieving rapid results through the introduction of innovative products like WPC restroom cubicles and Natural Fibre Composite (NFC) materials; fostered strong relationships with new and existing stakeholders to bolster business development.• Launched Strategic Sub-Brands: Introduced premium sub-brands including Amulya WPC PRO, Hercules, and Professional Series for PVC laminates, strengthening brand portfolio

EDUCATION

1993 — 1995

Newport University

M.B.A. from American Ins. of Management N Computer Engineering, Newport University, California, USA, Marketing

N/A

University of Rajasthan

B. Com from Commerce College, Commerce

N/A

Maheshwari Public School

AISSCE - XII ( CBSE BOARD ), Business/Commerce, General

SKILLS

Sales OperationsCustomer ServiceTrainingNew Business DevelopmentChannel PartnersSalesCustomer RelationsManagementProject PlanningCompetitive AnalysisCrmHuman ResourcesBudgetingTelecommunicationsProduct DevelopmentMarket ResearchSoft SkillsSourcingRecruitingMarket PlanningBusiness DevelopmentLeadershipBusiness PlanningPricingDistributed Team ManagementBudgetsStrategyMarketingProduct MarketingTeam ManagementNegotiationSales ManagementAccount ManagementCross-Functional Team LeadershipKey Account ManagementBusiness StrategyStrategic PlanningChannel Sales

ABOUT POONAM CHANDRA VYAS

Seasoned Business Development Leader Results-driven executive with 25+ years of…

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Poonam Chandra Vyas — Vice President & Business Head - Pan India at Amulya Mica in New Delhi, DL, IN | Unifers