Pooja Tripathy
8x Salesforce Certified|Senior Product Manager|Senior Solutions Architect
- Role
- Salesforce Senior Product Manager Senior Solutions Architect at Publicis Sapient
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Pooja Tripathy
A seasoned Salesforce and Sales & Marketing Technology leader with 22+ years of enterprise experience shaping CRM strategy across asset management, retail media, and large‑scale operations. With cross‑industry IT delivery and deep expertise in Sales, Service, FSC, Marketing Cloud, and CRM Analytics, I specialize in global CRM architecture, sales modernization, and cross‑regional leadership. A 8x‑certified Salesforce professional and CSPO experienced in Agile execution, end‑to‑end program leadership, and driving scalable delivery models across the US and India. Recognized for partnering with executives to define strategic roadmaps and leading high‑impact, full lifecycle CRM initiatives from design through implementation and governance.
Experience
Salesforce Senior Product Manager Senior Solutions Architect
Feb 2022 — Present · Minneapolis, MN, US
Client: Albertsons Media Collective (Retail Media)|Sales Cloud, CRM Analytics, Integrations• Directed modernization of the retail media sales lifecycle, consolidating fragmented CRM tools into a single operating workflow, drove 100% adoption in 6 weeks and reduced manual effort by 50%, • Partnered with Revenue Ops and Media Planning leaders to streamline end to end planning, cutting the cycle from 2 weeks to 1 while improving data consistency and accelerating revenue velocity.• Provided technical and delivery leadership to re-architect forecasting logic (Flows → Apex), improving accuracy by 80%+ and stabilizing executive revenue reporting.• Launched enterprise CRM Analytics (CRMA) dashboards, eliminating dozens of spreadsheets, standardizing KPI definitions, and accelerating incentive payouts.• Led a 10–15 person US/India engineering and analytics organization; owned roadmap, solution design, UAT, and release governance to ensure predictable delivery and quality.Client: Corient Private Wealth (Asset / Wealth Management)| Financial Services Cloud • Directed end to end FSC Case Management delivery for wealth operations (asset transfers, trades, new account opening, ARC, Action Plans), including CTI integration and approval workflow governance. •Provided design authority across declarative configuration and solution architecture; led developers through custom build decisions, standards, and tradeoffs. •Oversaw migration support and data remediation, partnering with Client Service leaders to align CRM data and workflows to servicing and growth priorities.Shoe Carnival (Retail)| Service Cloud, Marketing Cloud, Loyalty Cloud • Owned the Service Cloud enhancement roadmap (Cases, chatbot, reporting) and led cross-cloud integration of Marketing Cloud and Loyalty Cloud to unify service + engagement workflows.• Led the Social Studio to Sprout Social migration, establishing governance, rollout plan, and adoption support. Work was recognized at Dreamforce.
Education
Management Development Institute, Gurgaon
Master of Business Administration - MBA, Human Resources Management and Services
Miranda House, Delhi University
Bachelor of Arts (B.A.), Economics
1998 — 2001
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