Pooja Shah

About Pooja Shah

Results-driven performance marketer with 4+ years of experience, including 2+ years specializing in managing high-budget campaigns on Google Ads (Search, Performance Max, YouTube) and Meta Ads. Expert in full-funnel strategies, audience segmentation, A/B testing, and conversion optimization. Data-driven and ROI-focused, I’ve consistently delivered scalable growth and increased revenue through optimized lead generation. Passionate about helping brands accelerate growth and maximize marketing ROI.Develop and execute Meta Ads campaigns across Facebook and Instagram, and Google Ads campaigns across Search, Display, Performance Max, Demand Gen, and YouTube to generate qualified leads.Set up conversion goals and implement UTM parameters for accurate campaign tracking, utilizing Google Tag Manager for efficient tag deployment.Apply advanced audience targeting techniques—including custom audiences, lookalike audiences, and retargeting—to maximize reach and boost conversion rates.Monitor and analyze campaign performance metrics, applying continuous optimizations to improve ROI.Create high-performing Ad creatives and persuasive copy tailored to campaign objectives and platform best practices.Conduct keyword research, competitors research and manage Google Ads account structures, optimizing ad groups and bids to improve quality scores.Design and develop responsive websites and microsites using HTML5, CSS3, JavaScript, Bootstrap and Wordpress to support campaign landing pages.Execute SMS and WhatsApp marketing campaigns to drive lead generation.

Experience

1. Assistant Manager - Paid Media

   PivotRoots

   Oct 2025 — Present