Pooja Jayakumar
Product Consultant - Saas & Marketing @Aldi Dx
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WORK HISTORY
Product Consultant - Saas & Marketing @Aldi Dx
Düsseldorf, DE
Working with the international Marketing IT teams, solutioning for marketing automation tech stack such as Sprinklr & Adobe for 10+ countries- Collaborating with country stakeholders to uncover gaps, gather requirements & implement solutions towards realising outcomes such as Time to Market (from 15 days to 3-4 days), Reduction in Costs, etc- Solutioning for tools like Salesforce, Sprinklr, JIRA through configuration of end to end automated workflows- Leading RFPs for vendor cost optimizations, to reduce license costs by 40% in FY 2025- Identifying knowledge gaps within the team & end users, and creating easy to use onboarding guides & mentoring new joiners into the team- Security Ambassador, ensuring compliance with Data Protection & GDPR guidelines. Documented learnings for easy use by the team
EDUCATION
Great Lakes Institute of Management
Post Graduate Program in Management (PGPM), Marketing & Analytics
Amrita Vishwa Vidyapeetham
Bachelor of Technology (B.Tech.), Electronics and Communication Engineering
SKILLS
ABOUT POOJA JAYAKUMAR
A Marketing Automation & Customer Success professional with 9 years of experience in Product Success, Brand Consulting & Digital Marketing. I have been working on customer retention, product adoption, cross-sell & up-sell, across Fortune 500 companies in Retail, Banking & Technology- My professional purpose has been to help SaaS customers realize value & efficiency through automation & AI - being a trusted advisor to end users & an effective leader to my team - Completed PGPM - MBA (Post Graduate Program in Management) from Great Lakes Institute of Management, majoring in Marketing & Analytics- Attained a Bachelor\'s Degree of Technology (B.Tech), specializing in Electronics & Communications- I am a dancer & athlete, with a love for running & taking up new challenges that bring me joy
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