Pooja Iyer Mukherjee
Director Marketing Communications @Webguru Infosystems Pvt. Ltd
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WORK HISTORY
Director Marketing Communications @Webguru Infosystems Pvt. Ltd
IN
As the Director of Marketing for a SaaS company, I was responsible for positioning the company in a highly competitive market, improving team quality, and creating a new customer demographic for the firm. I achieved these goals by revamping the brand\'s look and feel, introducing remote hiring, and digitalizing small unorganized businesses. With a focus on growth marketing and local SEO, I created a new consumer market in the real estate sector and developed a series of workshops to help small businesses improve consumer experiences. Notably, I introduced Angular Js Development as an agency service, led internal branding through extensive video marketing, and increased profitability by 28.75%. With a team of over 53 skill-based remote workers, I successfully executed 101+ client projects while maintaining 100 percent workforce and zero pay cuts during the pandemic.
EDUCATION
Modern High School For Girls
Secondary and Higher Secondary Levels, Commerce
Heritage Institute of Technology
Master of Computer Applications - MCA, Computer Programming, Specific Applications
Jadavpur University
Bachelors In Commerce with Honors, Management, Accountancy
The University of Manchester
MSc in Innovation Management and Entrepreneurship, Business, Management, Marketing, and Related Support Services
ABOUT POOJA IYER MUKHERJEE
I serve as a discreet strategic advisor to leaders navigating moments of consequence. Whether I am facilitating a high-stakes acquisition or architecting a global brand narrative, I provide the surgical insight required to control the environment and drive exponential growth.While my high-level counsel is always delivered personally for absolute privacy, I direct a specialized, elite team to power my execution arms in media and branding.My Five Strategic Pillars:1. Strategic Advisory to Leaders I provide judgment-led counsel for founders and CEOs. I act as a \"shadow board,\" offering neutral, high-friction problem solving for organizational shifts and market entry.2. Mergers & Acquisitions I facilitate high-value exits and strategic acquisitions. From packaging assets to B2B negotiation, I maximize enterprise value and ensure seamless deal closure across corporate and real estate sectors.3. Business Scaling I move enterprises from steady-state to exponential growth.My Impact: I delivered a 28.75% increase in profitability for a SaaS firm and scaled a regional training group into a top-tier private university with admissions.4. Reputation & Media Management (Political & Institutional): I protect the authority of political leaders and parties during high-stakes transitions. Directing an elite execution team, I manage media relations and sentiment analysis to ensure my clients own the narrative.5. Social Media Branding (Political & Personal): I build digital influence and institutional authority. I leverage deep-dive demographic mapping to transform digital presence into a strategic asset for mobilization and public perception.Battle-Tested ExcellenceExecution: I have successfully closed 100+ high-value projects and complex B2B negotiations.Global Leadership: I managed a global remote workforce with 100% retention through the pandemic.Academic Foundation: MSc in Innovation Management and Entrepreneurship (First Class), The University of Manchester.Connect with Me: If you are preparing for a strategic exit, navigating a merger, or looking to scale your enterprise value, I invite you to a confidential conversation.
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