Pooja Gujral

About Pooja Gujral

I’m a consumer-first marketing leader with 6+ years of experience building brands and driving growth through insight-led strategy, big idea creation, and integrated go-to-market execution.I currently work as a Senior Marketing Manager at L’Oréal, where I’ve had the opportunity to market across categories and brands — from skincare at L’Oréal Paris to makeup at Maybelline New York. Over the last few years, my work has focused on owning end-to-end marketing for high-impact launches and campaigns, translating consumer insights into clear positioning, compelling narratives, and execution at scale.My experience spans developing GTM strategies, launching national campaigns, and orchestrating omni-channel marketing across media, influencer partnerships, PR, e-commerce, retail, and on-ground activations. I’ve worked on multiple large-scale launches and brand campaigns, driving sustained business growth in a highly competitive environment.What excites me most about marketing is speaking to real consumers by solving problems and building brands that feel culturally relevant, credible, and effective — not just visible. While my background is rooted in beauty, my strengths lie in growth-oriented marketing fundamentals that are transferable across categories and industries.

Experience

1. Senior Marketing Manager

   L'Oréal

   Jan 2025 — Present · Mumbai, IN

   Driving marketing strategy and execution for the Face subcategory at Maybelline New York, partnering closely with leadership to deliver high-impact launches and campaigns contributing ~40% of the brand’s business. Own translation of consumer insights into clear positioning, strong brand narratives, and integrated go-to-market execution across channels across 7 national launches, delivering sustained YoY growth in a highly competitive category. Scope spans 360° integrated marketing, including GTM planning, media strategy, influencer and advocacy programs, PR, retail and GT activations, launch events, and cross-functional collaboration with sales, agencies, and global stakeholders—balancing brand building with measurable commercial impact.

Education

• Indian School of Business

  Master of Business Administration - MBA, Marketing

  2018 — 2019

• Jesus and Mary College

  Bachelor of Science (BSc), Mathematics

  2010 — 2013

• The Sri Ram School

  Science from 10th to 12th

  2005 — 2010