Pooja Mathur
VP, Analytics @Merkle
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WORK HISTORY
VP, Analytics @Merkle
Lead analytics delivery for financial services vertical, managing $19M in annual revenue across 30+ clients with a global team of analytics professionals. Responsible for resource management, training and development, solution design, and business development efforts
EDUCATION
Bentley University - McCallum Graduate School of Business
Masters of Business Administration, Marketing Analytics
Usha Mittal Institute of Technology, India
S.N.D.T, Electronics and telecommunication engineering
SKILLS
ABOUT POOJA MATHUR
Results-oriented professional with 15+ years of experience in marketing strategy, operations and analytics. Skilled in developing data-driven frameworks for optimizing marketing investments. Experienced in leading high-impact projects, from solution design to implementation, resulting in improved performance and multimillion-dollar revenue generation. Adept at synthesizing complex data into actionable insights for senior executives and stakeholders. Demonstrated ability to thrive in ambiguous environments, solve complex problems, and drive marketing effectiveness through transformational ROI focused programs. Strong communicator with experience cross-collaborating in a matrix environment and presenting to executive leadership to drive outcomes.
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