Pooja Darolia

Role: Video Marketing Consultant at Star Maa
Location: Hyderabad, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Pooja Darolia

About An informed Video Marketer with a holistic understanding of Digital Marketing and Audience behaviour. 13+ years of experience in Regional Television, Social Media and Video Marketing. Highly networked in Telugu Regional Television, with a track record of generating over 50 million Video views and 2 million followers. CAREER HIGHLIGHTS Grew the Page Likes for Facebook from 2 lakh to 1.9 million for a regional Broadcast channel. Pivoted the social media platform during lockdown in March 2020. Launched a Kids Television Channel in 2010.

Experience

Video Marketing Consultant
Star Maa
Nov 2018 — Present · Hyderabad, IN
Key Achievements:\\\\n1. Generated over 50 million views across Facebook, Youtube and Instagram.\\\\n2. Improved Social Media Engagement by 33%\\\\n\\\\nVideo Content Marketing:\\\\n1.Identifying Social Media trends and aligning it with Television shows and characters, to create Highly engaging Video content.\\\\n2. Planning and Executing New channel properties for social media.\\\\n3. Driving innovation in Social Media Content.\\\\n4. Planning and executing Social Media Calendar for planned engagement.\\\\n\\\\nManagement:\\\\n1. Coordinating with various teams involved in the Video Creation.\\\\n2. Aligning with Brand Objectives.\\\\n3. Delivering Consumer Centric results.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

MICA | The School of Ideas
PG Certification in Digital Marketing and Communication, Digital Communication and Media/Multimedia
M.O.P Vaishnav College
M.A, Communications
2005 — 2007
Stella Maris College
Bachelors, Commerce
2001 — 2004

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

Political Organizations · 20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Pooja Darolia

Experience

Video Marketing Consultant

Education

MICA | The School of Ideas

M.O.P Vaishnav College

Stella Maris College

Find verified contacts for anyone on LinkedIn