Pooja Dandey
Product Marketing| Retention| Content @cult
- Role
- Product Marketing Manager at Curefit
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pooja Dandey
Hello :) i\'m Pooja Dandey and I love living at the sweet spot where product meets…
Experience
Product Marketing Manager
Jul 2024 — Present
First Product Marketing Manager, established the function while driving significant impact through:Built and executed GTM strategies for multiple flagship product launches, consistently exceeding channel benchmarks by 1.6-2.3xImproved product adoption metrics across features:Increased active user adoption by 10-50% across various productsEnhanced user engagement metrics by up to 40%Consistently exceeded adoption targets by 10-15%Led cross-functional initiatives working with 30+ stakeholders across Product, Product Design, Tech, Creative, Brand, Social Media, and Analytics teamsEstablished scalable processes for launch documentation, tracking, research benchmarking, and reportingDrove data-informed decisions through VOC research, user surveys, and performance analysisReduced costs by 32% while maintaining quality and efficiencyManaged successful influencer collaborations and PR initiatives to build thought leadership in Tech & product for cult
Education
Christ University, Bangalore
Bachelor of Business Administration - BBA
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