Pooja Parameswaran

About Pooja Parameswaran

I believe that brand is the logic behind why people decide.My perspective is shaped by extensive B2C brand-building - where attention is earned, emotion decides, and clarity drives outcomes and some equally compelling experience in B2B environments - where complexity often dilutes meaning. I work where these two worlds meet, applying consumer psychology and cultural intelligence to build brands that perform in real markets.At the intersection of business consulting and brand transformation, I help organizations articulate who they are, why they matter, and how that belief system translates into growth. I try to execute it not with noise or novelty but positioning the brand with intent and make them express it with discipline.As Chief Branding Officer at SPR Consultech, I lead brand and marketing strategy with a digital-first, outcome-driven approach, ensuring every touchpoint strengthens trust, sharpens differentiation, and supports long-term value creation.My work focuses on:• Strategic brand intelligence aligned to business ambition• Digital-first brand ecosystems driven by content, design, and performance• High-clarity storytelling that balances aesthetics with business intent• Future-ready brand architecture across evolving platforms and industriesWith 10+ years across hospitality, consumer brands, startups, and multi-sector B2B, I’ve led Brand launches, brand repositioning, go-to-market strategies, and integrated campaigns where clarity, credibility, and consistency mattered more than convention.I don’t believe brands need to say more.They need to say the right thing with clarity, consistency and with purpose.

Experience

1. Chief Branding Officer

   Spr Consultech

   Feb 2025 — Present · Chennai, IN

   Lead brand strategy and creative direction across all verticals: Corporate brand, consulting, Tech branding, leaderships, client engagements, digital presence, and experiences.Drive the Brand development functions across India, the US, South Africa and Botswana markets. Align all internal teams with a unified brand culture and philosophy that prioritizes empathy, clarity, and transformation.Champion sustainability, inclusivity, and authenticity in all brand-building efforts.Mentor creative and strategy teams; cultivate a culture of curiosity, emotional intelligence, and excellence.Be the brand voice at key client interventions, digital space, and leadership forums.

Education

• Northwestern University - Kellogg School of Management

  Professional Diploma, Business, Management, Marketing, and Related Support Services

  2018 — 2019

• James Cook University

  Masters, Business Administration

• Vellore Institute of Technology

  B.Sc, Biotechnology

Skills

• Project Management
• Key Account Management
• Strategic Planning
• Business Development
• Digital Marketing
• Strategy
• Management
• Marketing Communications
• Marketing
• Business Strategy
• Competitive Analysis
• Advertising
• Start-Ups
• Customer Negotiations
• Microsoft Office
• Negotiation
• Marketing Management
• Market Analysis
• Vendor Management
• Brand Management
• Marketing Strategy
• Problem Solving
• SEO
• Online Marketing
• Team Management
• Brand Development
• Startup Development
• Market Planning
• Social Media
• Google Analytics
• Project Coordination
• Marketing Research
• Product Marketing
• Social Media Marketing