Pooja Rawat
Chief Strategy Officer (India & APAC) I Integrated Communications, Brand Strategy, Behavioural Science, Human insights
- Role
- Chief Strategy Officer (CSO) India & Apac at Edelman
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pooja Rawat
Strategic Brand Thinker | Behavioral Science Expert | Award-Winning Communication LeaderWith 18 years of experience across brand strategy, consumer insight, and integrated communications, I’ve helped shape the narrative for some of India’s and the world’s most respected brands — Axis Bank, Tata Motors, Eureka Forbes, Bayer, Godrej, PhonePe, Jeep, Bridgestone, Lifebuoy, Vim, and more.My career spans both advertising and qualitative research, giving me a rare dual-lens on both the “what” and the “why” of consumer behavior. I specialize in turning human truths into brand actions — grounded in insight, elevated by creativity, and proven in market.I have authored award-winning work recognized for marketing effectiveness on global, APAC, and Indian platforms — a testament to my focus on impact and results, not just storytelling.An MSc. in Behavioral Science from LSE complements my earlier MBA in Marketing from AIM Manila, and roots at Sydenham College and Mayo College. My background combines strategic depth with a keen cultural intuition — essential for today’s complex marketing landscape.
Experience
Chief Strategy Officer (CSO) India & Apac
Dec 2025 — Present · Mumbai, IN
Education
The London School of Economics and Political Science (LSE)
Master of Science - MS, Behavioral Sciences
Sydenham College of Commerce & Economics, Mumbai
B. Com, Business Management
2002 — 2005
Asian Institute of Management
MBA, Marketing
2008 — 2009
Mayo College Girls' School
XII, Commerce
1994 — 2002
Skills
- Competitive Analysis
- Behavioral Science
- Marketing
- Design Thinking
- Team Management
- Marketing Communications
- Advertising
- Customer Insight
- Market Research
- Integrated Marketing
- Management
- Digital Marketing
- Consumer Behaviour
- Brand Architecture
- Brand Management
- Marketing Strategy
- Strategy
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