Pooja Tomar
Demand Generation- Europe
- Role
- Team Lead at Cvent
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Pooja Tomar
I am a Performance Marketing Lead at Whatfix, a leading digital adoption platform that helps enterprises and SaaS companies improve user engagement and productivity. I have over 5 years of experience in creating and executing effective paid search campaigns that generate high-quality leads and conversions for the EMEA and US markets.With a PGDBM in Marketing from Sydenham Institute of Management Studies, Research and Entrepreneurship Education, and a BE in Electronics and Telecommunication from the International Institute of Information Technology, I have developed strong skills in keyword research, bid management, landing page optimization, and analytics. I use tools such as Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, SEMrush, and Google Analytics to optimize the performance and ROI of my campaigns. I am passionate about learning new techniques and best practices to enhance the digital marketing strategy and reach of Whatfix.
Experience
Team Lead
Jan 2025 — Present · IN
Education
International Institute of Information Technology, Pune Infotech Park, Hinjawadi, Pune 411057
Bachelor of Engineering - BE, Electronics & Telecommunication
2011 — 2015
Sydenham Institute of Management Studies, Research and Entrepreneurship Education
PGDBM, Marketing
2017 — 2019
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