Pooja Shinde

About Pooja Shinde

Talk about Yourself in brief : Hey, I\'m a Customer Success Consultant working…

Experience

1. Director of Marketing

   Ampity Infotech

   Aug 2019 — Present · Mumbai, IN

   Leading comprehensive marketing strategy and execution for Ampity Infotech across IT staffing, custom development, and cloud solutions verticals. Drive demand generation, brand positioning, and market expansion initiatives. Build and mentor high-performing marketing team. Ensure alignment between marketing and sales to consistently exceed revenue targets.Key Responsibilities:• Develop and execute comprehensive go-to-market strategies for IT staffing, custom software, and cloud solutions• Lead demand generation campaigns; target 500+ qualified leads monthly with 35%+ conversion to opportunities• Manage multi-channel marketing: LinkedIn, content marketing, email, SEO, paid ads, events, webinars• Build and mentor marketing team of 8-12 professionals; develop talent and drive team KPIs• Create thought leadership content; position executives and company as industry authority• Partner with sales leadership on alignment; ensure marketing delivers qualified pipeline• Manage marketing budget ($500K-$1M); track ROI and optimize spend for 2-3x return• Conduct market research and competitive analysis; inform product and positioning strategyKey Achievements:• Generated 500+ qualified leads annually; built demand generation system driving $50M+ pipeline•Increased brand awareness by 40% through strategic positioning and content marketing•Built high-performing marketing team from 2 to 10 people; promoted 3 to leadership roles•Achieved 25%+ ROI on marketing spend; optimized budget allocation across channels•Launched 3 new service lines; achieved 120% of revenue targets in Year 1•Established Ampity as thought leader; placed 20+ articles and 15+ speaking engagements•Built LinkedIn presence; grew follower base from 500 to with 50K+ monthly impressions