Pooja Shigwan
SEO Manager | 12+ Years Driving Organic Growth | BFSI & Real Estate | Specialist in Technical SEO, Content Strategy & Digital Visibility
- Role
- Search Engine Optimization Manager at HomeBazaar.com
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pooja Shigwan
SEO professional with 12+ years of experience helping businesses achieve measurable…
Experience
Search Engine Optimization Manager
Jun 2024 — Present · Navi Mumbai, IN
As an SEO Manager, I lead the strategy and execution of comprehensive SEO initiatives aimed at increasing organic visibility, traffic, and conversions. I collaborate cross-functionally with content creators, developers, and marketing teams to implement best practices across all digital assets.Key Highlights:Developed and executed data-driven SEO strategies that resulted in increase in organic traffic and improved keyword rankings.Conducted in-depth keyword research, competitor analysis, and content audits to identify growth opportunities.Led technical SEO improvements, including site speed optimization, structured data implementation, and crawl error resolution.Oversaw backlink acquisition strategies and digital PR campaigns to strengthen domain authority.Regularly reported performance metrics using GA4, Google Search Console, and tools like SEMrush and Ahrefs.Partnered with content teams to optimize blogs, landing pages, and website copy for both users and search engines.Stayed ahead of algorithm updates and ensured continuous alignment with SEO best practices.
Education
DG Ruparel
Computer Science
2009 — 2011
Skills
- Google Analytics
- Photoshop
- Google Adwords
- Blogger
- Sql
- Google Webmaster Tools
- Html
- Css
- SEO
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