Pooja Saboo
Marketing for Ben’s Cookies & Rey of Light Candles | Building Brands & Experiences
- Role
- Deputy Manager Marketing at DS Group
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Pooja Saboo
Experienced marketing and brand strategist with 4+ years of full-time experience and 18 months of internships in the fashion and beauty industry. Skilled in creative strategy, brand management, and market analysis. Proven ability to identify and bring to life core brand values through effective marketing campaigns. Passionate about leveraging media trends and influencer marketing to drive results. Strong attention to detail and dedication to continuous learning and growth.
Experience
Deputy Manager Marketing
Jun 2024 — Present · Noida, IN
Led 360° marketing for Läderach India, overseeing brand launches, retail expansion, and digital growth for a premium Swiss chocolate brand entering the Indian market- Successfully launched 2 flagship stores (Jio World Plaza & The Chanakya) with high-impact retail activations and café integration to drive footfall and experience- Developed and launched 10+ premium festive gifting collections, contributing to seasonal sales and strong brand recall- Rolled out PAN-India delivery to select cities in coordination with cross-functional teams, driving nationwide access and online revenue- Managed and updated the Läderach India website to align with campaigns, VM, and product visibility- Executed 5+ brand pop-ups and mall activations across key cities to grow awareness and acquire new customers- Implemented CRM through API with targeted WhatsApp campaigns to increase engagement and repeat sales- Drove +20% organic growth on social, led influencer and performance marketing, and handled full-cycle content creation and production- Launched the Läderach Café experience with vendor sourcing, menu development, and store-level VM- Handled stakeholder management across departments, ensuring alignment between product, ops, design, and retail teams- For the Society of Salad, led digital marketing, social content, influencer collaborations, on-ground brand activations at fitness studios, performance marketing, and café branding.
Education
The Assam Valley School
Commerce
2011 — 2016
National Institute of Fashion Technology Delhi
Masters Of Fashion Management, Fashion
J.D. Birla Institute
Bachelor of Business Administration, Marketing
2016 — 2019
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