Pooja Raut
Digital Marketing & HR Professional | MBA | SEO & Social Media Strategist | Data-Driven Marketer | Team Leader | Admin & Operations Expert
- Role
- Digital Marketing Manager at Scholartude
- Location
- Nagpur, MH, IN
- LinkedIn followers
- 500 followers
About Pooja Raut
Agile Project Coordinator with 4+ years of experience delivering cross-functional…
Experience
Digital Marketing Manager
Jan 2022 — Present · Nagpur, IN
Planned, developed, and executed digital marketing campaigns to enhance brand visibility and drive customer engagement across web and social media platforms.* Created and maintained detailed project documentation, including campaign objectives, KPIs, timelines, and strategy briefs, ensuring seamless cross-functional collaboration.* Oversaw office inventory, procurement, and departmental budget tracking to support smooth administrative operations.* Partnered with web development teams to apply SEO best practices during website redesigns and feature launches, leading to improved organic search rankings.* Leveraged Google Analytics and other digital tools to monitor website performance, identify optimization opportunities, and enhance user experience.* Developed custom analytical dashboards and models to align marketing performance with business objectives and support data-driven strategies.* Conducted in-depth needs assessments and collaborated with stakeholders to deliver tailored analytics solutions for various business units.* Performed competitor analysis, market research, and industry benchmarking to inform strategic decisions and optimize digital marketing efforts.
Education
Ramachandran International Institute Of Management (RIIM Pune)
Post Graduation
2020 — 2022
Sri. Shivaji Science College, Congressnagar
Bachelor of Science
2017 — 2020
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