Pooja Raj
User Acquisition (UA) Manager | Growth Marketing | Product-Focused | Performance Marketing | Gaming | App Marketing | $1M+ Budget | ROAS Focused
- Role
- User Acquisition Manager at Matchday
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pooja Raj
Experienced UA Manager | Expert in end-to-end campaign management with a $1M+ monthly…
Experience
User Acquisition Manager
Jul 2024 — Present
Leading the marketing strategy for Matchday Champions (Top football game) driving user acquisition through Paid UA, ASO and creative optimisation across major mobile ad networks• Optimised paid campaigns using cohort-based ROAS tracking and value-based bidding, resulting in a +45% increase in 7D ROAS• Collaborated cross-functionally with product and analytics teams to align acquisition and retention efforts, shortening payback windows, reducing churn rates and maximizing campaign efficiency• Developed A/B testing frameworks that enhanced ad performance and extended user retention curves
Education
Jain (Deemed-to-be University)
Master of Business Administration - MBA
Christ University, Bangalore
Bachelor of Business Administration - BBA
2014 — 2017
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