Pooja Prabhakar

Director- Business Strategy & New Business Development @FMC Corporation

FMC Corporation is 135 years old, USD 6 Bn company, headquartered in Philadelphia, USA. Post-acquisition of Crop protection business from Dupont, it rose to be among top 5 in the industry. In India, FMC is among top 3 players. Current Responsibilities: o Business Head-Strategic Business covering Alliances, Institutions, tie ups and B2B. This is USD 125Mn business @>30% profit o Business Head – Consumer Business (Household pest control)- 2022 business growing by 49% o Devise FMC India Business strategy for growth through Market penetration and competitive benchmarking o Lead Marketing Communication and Digital innovation for FMC India – Establish FMC Brand image and redefine communication of key brands. o Lead Precision Agriculture for India – Launched Drone Services for the Company, as a commercial pilot. o Lead Ecommerce – have set up payment gateway, and launching products sale through E commerce partners o Lead Small landholders Project for Asia. Following achievements are first ever in India Business, and some at Global level as well: • Launched massive campaign for FMC India to drive tertiary sale. Achieved 16% growth over LY. • Retail penetration program launched to drive penetration from 15% to 30% of universe. • Launching ecommerce business for India, reaching directly to consumer. • Direct to Consumer Spray services launched in India through Drones and Self-propelled sprayers, with online Payment gateway