Pooja Pareek

WORK HISTORY

EDUCATION

ABOUT POOJA PAREEK

Optimize accounts to increase Click-Through-Rate and generate reports on weekly/daily basis that helps the advertiser get an overview of the account\'s performance.• Monitor campaign results, analyze key metrics, and track conversion rates.• Define problems in a simple, clear manner and apply critical thinking skills to arrive at solutions for the varied nature of client requests.• Advanced Knowledge of Yahoo products and best practices including but not limited to: quality score, editorial guidelines, account structure, keyword selection and grouping, and ad copy best practices.• Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests including billing inquiries, click activity inquiries, bidding requests, relevancy issues, etc.• Strategize, plan & implement Display & Remarketing campaigns on Ad Words.• Execute and optimize Google AdWords campaigns (Search, Display,Remarketing, PLA & App installs) for better ROAS.• Plan & managed Email Campaigns, SMS, App push, Web push & remarketingcampaigns for increasing the website\'s overall conversions.• CTR improvement through progressive implementation of A/B testing forDisplay ads.• Developing new ideas and properties that can be adopted to increase thebrand awareness, engagement, followers & conversion.• Creation and execution of brand marketing campaigns, contest and newprivate label brand launch across all the Social media channels.• Create daily, weekly, and monthly reports of the digital marketing efforts.Manage, track and report on performance of all Digital metrics.• Heading Google paid campaigns for different countries including India, USA,UK, Australia, Singapore, Malaysia, Philippines and Hong Kong.