Pooja Mehta

About Pooja Mehta

Market & Competitive Intelligence Expert | Business Value Consultant | Driving Growth with Strategic InsightsWith over 7 years of experience in market research, competitive intelligence, business value consulting and strategy, I specialize in transforming complex data into actionable insights that drive growth and enhance competitive positioning.At Alight Solutions, I led market analysis, competitor benchmarking, and financial modeling, helping clients develop value-driven propositions and optimize business operations. My work on developing and enhancing the Sales Portal boosted team efficiency significantly, and I was honored with the \"Act Now\" award for delivering quick, impactful results.At Tech Mahindra, as a Competitive and Market Intelligence Analyst, I conducted in-depth competitor and market analysis using tools like Hoovers, Gartner, and Bloomberg, providing insights that guided strategic decision-making. I developed financial models, supported executive-level reporting, and played a key role in optimizing internal processes to enhance efficiency. Additionally, I helped build a competitive intelligence program that empowered sales teams and supported business development through data-driven insights.In my Brand Strategy and Marketing role at Tech Mahindra, I supported digital transformation initiatives by driving market research, brand positioning, and competitive analysis. I contributed to content development for thought leadership, led digital marketing campaigns, and supported analyst engagement efforts, enhancing the company’s presence in the digital space and accelerating client acquisition.Key Skills:Market Research & Competitive Intelligence (Capital IQ, APQC, Hoovers, Gartner, Bloomberg)Data Analysis & Financial Modeling (NPV, IRR, TCO)Brand Strategy & Digital MarketingContent Strategy & Digital CampaignsKnowledge Management & Sales EnablementCross-Functional Collaboration Let’s connect! I’m open to new opportunities where I can apply my expertise in market insights and strategic planning to accelerate growth. Reach out via email: p••••••••@email.com.

Experience

1. Market Research Consultant

   SSM InfoTech Solutions Pvt. Ltd.

   Jul 2024 — Present

Education

• Gujarat Technological University (GTU)

  Bachelor of Engineering (BE), Electronics and Communications Engineering

  2009 — 2013

• ICFAI Business School

  Master of Business Administration - MBA

  2013 — 2015