Pooja Khanwani
Director - Business Development & Marketing @ Softdel | PGDMM in Marketing
- Role
- Director - Business Development & Marketing at Softdel
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Pooja Khanwani
Spearheading marketing initiatives at Softdel, with a keen eye on the ever-evolving IT industry. A technology enthusiast dedicated to crafting innovative marketing strategies that resonate in the digital era. Proven track record in driving brand awareness, market expansion, and revenue growth through tech-savvy marketing campaigns. Expertise in leveraging cutting-edge digital tools and trends to engage and connect with industry professionals. Dedicated to fostering cross-functional team collaboration to bridge the gap between technology and marketing, ultimately driving business success.
Experience
Director - Business Development & Marketing
Apr 2023 — Present
Drive marketing-enabled revenue by leading comprehensive marketing initiatives, including GTM strategy for inbound and outbound demand generation. Align and report on key GTM strategies and performance metrics in regular management reviews- Lead and manage a diverse marketing team covering SEO, social media, content, creative services, website development, marketing communications, and lead generation (new business and ABM)- Accountable for the end-to-end management of CRM tools like Salesforce, and Email Marketing platforms such as Hubspot, Apollo, and LinkedIn SalesNavigator- Responsible for initiating and qualifying communication with prospective customers globally- Responsible for deciding and managing marketing budgets and resourcing, including yearly budget forecasts for tools, branding, events, press releases, and team resources- Collaborate with global teams across Sales, Product, and Engineering to align and execute demand generation and marketing campaigns- Designing and executing an annual NPS survey to customers- Possess strong technology knowledge in digital transformation, IoT, Cloud, AI, and other emerging technologies.
Education
Savitribai Phule Pune University
Engineer's Degree, Computer Engineering
Symbiosis Institute of Business Management, Pune
PGDMM, Marketing
2018 — 2019
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