Pooja Kaul

About Pooja Kaul

My professional path began with a summer internship that sparked a strong interest in understanding people within organisational environments. I entered the communications sector as a trainee in client servicing at Contract advertising agency and advanced to an Associate role, gaining early experience in managing client expectations and supporting campaign delivery. Seeking broader challenges, I moved into VNV Consulting and built a solid track record in talent acquisition, relationship cultivation, and stakeholder engagement.Following a career break as a full-time parent, I continued learning and contributing in the area of autism and diverse learners, supporting children and families in their developmental journeys. This experience deepened my commitment to service, strengthened my ability to listen and adapt, and shaped a more empathetic, clarity-driven approach to problem solving.I returned to the workforce with a renewed commitment to growth, joining Predicta Digital where I contributed towards digital marketing initiatives and social content planning. As the organisation expanded, I moved into Predicta Analytics, taking on a Business Development function focused on client acquisition, partnership development, market exploration, and visibility building. This phase strengthened my understanding of digital strategy, analytical positioning, and commercial planning while broadening my impact across both entities.Across every stage, I have pursued roles that challenge me, deepen my capabilities, and allow me to serve people and organisations with purpose. I now bring a combined background in client servicing, consulting, and business development to the digital landscape, contributing a versatile perspective that helps clients advance their goals and strengthen their businesses.

Experience

1. Business Development Consultant

   Predicta Analytics

   Aug 2023 — Present

   Led growth efforts for Predicta Digital and Predicta Analytics, driving new client acquisition and early stage market expansion- Advanced Predicta Analytics partnerships and strengthened positioning through structured market exploration and competitive assessment- Mapped opportunities to inform product direction and commercial strategy- Supported investment readiness through milestone planning and preparation for venture dialogues- Developed the organisation’s social presence and guided content direction with creative teams- Built and coordinated a networking calendar to increase visibility across industry events- Managed a qualified prospect pipeline and prepared customised digital marketing RFPs- Analysed category movements and audience behaviour to identify openings and refine outreach- Maintained strong client engagement through clear, consistent communication- Stayed current with emerging digital marketing practices, analytical developments, and social trends to support growth

Education

• Stella Maris College

  Bachelor of Arts - BA, Economics

  2001 — 2003

• Bangalore University

  Master of Business Administration - MBA, Marketing

  2004 — 2006

• University of Minnesota

  Inclusive Education

  2017 — 2018

• Stella Maris College

  Bachelor of Arts - BA, Economics

Skills

• Curriculum Development
• Creative Fiction