Pooja Kadam

About Pooja Kadam

Hey there! I\'m Pooja, a marketing enthusiast with over 5.5 years of hands-on experience, and my expertise lies in making Salesforce Marketing Cloud and digital marketing work wonders for your marketing goals.To sum it up: Salesforce Marketing Cloud Specialist: I\'m your go-to person for navigating the intricacies of Salesforce Marketing Cloud. Proficient in leveraging its power to design targeted and personalized customer journeys, implement robust automation workflows, and optimize campaigns for maximum impact. I specialize in ensuring seamless integration with other platforms for a unified marketing approach. Email Marketing Maven: Crafting campaigns that speak to audiences and deliver tangible outcomes. I bring a wealth of experience across various email service providers, including Marketo, Klaviyo, HubSpot, and similar platforms. Deep Expertise: My skills extend to deep expertise in email marketing, account-based marketing, and go-to-market strategy. I use these skills to set up, execute, and optimize marketing campaigns that generate, nurture, and convert leads, as well as support sales teams and promote brand awareness. Regulatory Compliance: Well-versed in email marketing regulations including CAN-SPAM, GDPR, and CCPA. Ensuring that all campaigns adhere to legal standards and privacy regulations, I navigate the complex landscape of data protection and consent to safeguard both businesses and customers. AMPscript Wizard: Adding that personal touch to boost engagement. HTML, CSS Maestro: Designing visually appealing and responsive email campaigns. My Methodology:I\'m all about helping clients achieve their marketing goals with a sharp focus on Salesforce Marketing Cloud. Whether it\'s crafting compelling email campaigns, optimizing automation workflows, staying compliant with regulations, or diving into cutting-edge tools across various platforms, I\'m here to tailor solutions that enhance brand visibility, drive engagement, and get those awesome results.Let\'s connect and have a friendly and engaging conversation about the exciting world of marketing! I\'m looking forward to sharing insights and exploring new ideas together!

Experience

1. Packaged App Development Senior Analyst

   Accenture

   Oct 2024 — Present · Pune, IN

   Understanding business requirements and design approach in Marketing Cloud.Configured and set up data models (Data Extensions, Shared data extensions,Contact model, Synchronized Data Extensions)Created moderate to complex journeys in Journey Builder using various entrysources like Salesforce Data, Data Extension, and API Event.Experienced with Advanced SQL and robust understanding of Marketing Cloud\'scontact data model.Created Dynamic, Personalized Marketing Assets using various ScriptingLanguages like Amp script, HTML, and CSS.Build Marketing Cloud Web Experiences (Data Forms, Landing Page, CustomPreference Pages, Unsubscribe Page)Good exposure in Integration of Marketing Cloud with External Source as well aswith Salesforce Ecosystem.

Education

• Savitribai Phule Pune University

  Bachelor of Engineering - BE