Pooja Jobanputra
Group Manager - Conceptualiser @Mirchi
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WORK HISTORY
Group Manager - Conceptualiser @Mirchi
Mumbai, IN
Lead ideation for activations and IPs, from concept to execution.Develop integrated brand campaigns across content, events, digital, and influencer platforms.Create brand narratives, campaign communication, and pitch decks tailored to client objectives and present it to the client/agency.Curate high-impact experiences driven by cultural and seasonal insights.Collaborate with teams to execute multi-format campaigns across cities.Handle end-to-end creative execution — scripting, production, and on-ground rollout.Key Projects: SBI Life Spell Bee – Creative lead: scripting, video supervision, execution.Bank of Baroda Cricket Event – Managed show flow, script, and creative direction.Asian Paints x Rock n Dhol – Concept & lyrics for the Gujarati anthem.UP Warriors – WPL Promotions – Ideation & execution across Mirchi platforms.Mindspace Eco Run – Creative resource for all promotional assets (radio, video, PR).
EDUCATION
Mumbai Educational Trust, MET League of Colleges
Postgraduate Degree
Asian College of Teachers
Postgraduate Degree
Usha Pravin Gandhi College of Arts, Commerce and Science
Bachelors of Mass Media
Rajasthan Royals - Royals School of Business
Certificate Course
SKILLS
ABOUT POOJA JOBANPUTRA
A creative professional with 12+ years of experience in brand strategy, campaign…
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