Pooja Jain

About Pooja Jain

I build content ecosystems that scale—across categories, languages, devices, and monetization models—while staying relentlessly focused on the user and the business.A platform content strategy leader with 15+ years of experience across OTT, Connected TV, Broadcast, Radio and News— I focus on turning content into a scalable growth engine.At ZEE5, I lead platform-level content strategy and merchandising across all content categories, driving engagement, monetization, and discoverability. My work sits at the intersection of user behavior, business outcomes, and product thinking—translating data and market signals into clear, executable strategies.Proven track record in shaping go-to-market strategies for new platform offerings, integrating market research, user insights, and deep content expertise to drive adoption and growth.Currently leading content-led GTM strategy, programming, and discovery for FAST Channels, designing scalable launch frameworks for smart TV audiences with clear positioning, relevance, and commercial impact.Having operated across India’s highly volatile, multilingual and price-sensitive market, I’m deeply experienced in adapting content systems to shifting consumption patterns, monetization pressures, and competitive intensity. From scaling Connected Devices to managing Mobile App strategies, I focus on building relevance at speed—without losing sight of long-term platform health.I bring a strong editorial foundation and pair it with commercial clarity—working closely with Product, Tech, Growth, and Business teams to ensure content decisions move key metrics. Equally important to me is building resilient, high-ownership teams that thrive under pressure and execute with clarity in fast-changing environments.Previously, I’ve led award-winning content and branded solutions at Radio Mirchi, produced national award-winning shows at India Today, and worked across news and features at Times Network and Bloomberg TV India—experiences that continue to shape my instinct for storytelling, credibility, and scale.If you’re building for growth in OTT—across categories, languages, devices, and monetization models—I believe content strategy should always start with the user and end with impact.

Experience

1. Associate Director - Content Merchandising

   Zee5

   Apr 2022 — Present · Mumbai, IN

   Own the platform-wide content strategy across all content categories, ensuring discoverability, relevance, and monetization.• Architected and scaled Connected Devices (CTV) strategy, enabling faster adoption, improved UX, and differentiated content discovery on large-screen platforms.• Own go-to-market strategy for ZEE FAST Channels, shaping programming, content positioning, and launch frameworks for India’s smart TV audience.• Designed GTM strategy by combining market research, consumer viewing insights, and content performance data to define channel mix, scheduling logic, and value proposition.• Drive strategic partnerships (B2B & B2C) to amplify reach, unlock incremental revenue, and strengthen content-market fit.• Translate user data and market signals into actionable content frameworks that support retention, frequency, and monetization.• Act as a strategic bridge between Content, Product, Growth, Tech, and Business teams, ensuring alignment between platform priorities and revenue goals.• Build and lead high-performing team, fostering adaptability, accountability, and clarity in a high-pressure OTT environment.

Education

• Delhi University

  Bachelor of Science (B.Sc.), Chemistry

  2005 — 2008

• Central School

  XII, Science (Bio + Maths)

  2002 — 2004

• DAV Public School

  AISSE (Class X CBSE)

  1992 — 2002

• Times School of Journalism

  PG(D), Journalism

  2008 — 2009

Skills

• Editing
• Scripting
• Post Production
• Journalism
• Documentaries
• Video Production
• Features
• Bulletins
• Storytelling
• Feature Articles
• Line Producing