Pooja Dhankhar
Marketing Operations & Program Management Lead @ZS Associates | Ex- Genpact, HCL Tech
- Role
- Marketing Operations Lead- Program & Campaign Management at ZS
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pooja Dhankhar
Seasoned Project Manager with 9 years of experience spanning IT Operations, Digital…
Experience
Marketing Operations Lead- Program & Campaign Management
Feb 2022 — Present · Delhi, IN
Lead & execute comprehensive ~2Mn USD Brand awareness & Lead Generation campaign with external agency: Harmelin enabling ZS to centralize its media purchasing power in prominent business journals and trade publications including Wall Street Journal, Bloomberg, Financial Times, Fortune, Forbes and The Economist• Helped transition from Mintent to Adobe Workfront, a production management & automation platform that helps develop, implement and adhere to custom processes and workflows to align with MarComm’s operational efficiency • Orchestrate Brand & Industry campaigns focused on end-to-end ZS capabilities including GenAI, Technology, Product & Platform while reaching and maintaining an 80%+ utilization rate, aiming to reach a broad audience of business leaders who influence buying decisions• Execute flagship events like HLTH USA and J.P. Morgan Annual Healthcare Conference with attendees to help Elevate ZS brand awareness as an innovative partner and Generate business opportunities at target accounts across healthcare industries
Education
Guru Gobind Singh Indraprastha University
Bachelor of Computer Application, Computer/Information Technology Administration and Management
2010 — 2013
Institute of Management Technology, Ghaziabad
Post Graduate Diploma in Management, Marketing
2014 — 2016
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