Pooja Deshpande
Marketing Enthusiast | Digital Marketer | Performance Marketer | Real Estate Marketer
- Role
- Senior Marketing Communications Manager at Holistic
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pooja Deshpande
I\'m a performance-first marketer with 7 years of experience driving growth through data…
Experience
Senior Marketing Communications Manager
Aug 2023 — Present · Mumbai, IN
Senior Manager overseeing the entire company\'s marketing vertical, leading a team of 3, and coordinating with agencies for creative, SEO, and website initiatives. Managed ₹30L ad budgets quarterly on Google and Meta Ads, achieving at least 50% of lead generation targets. Optimized websites, landing pages, and sales funnels; efficiently managed CRMs like SellDo and Interakt. Leveraged data analytics to improve ROAS by 10-15% and achieved up to 10% savings on ad spend.Delivered strong MIS reporting and collaborated effectively with marketing agencies. Led in-house WhatsApp, SMS campaigns, and Truecaller verification, cutting external costs.Negotiated high-value contracts with suppliers and clients to improve cost-effectiveness. Analyzed competitive landscape to adjust strategies and maintain competitive advantage. Developed social media calendars and executed branding campaigns, increasing organic traffic by 20% and enhancing brand awareness.
Education
South Indian Education Societys College of Arts Science and Commerce Sion West Mumbai 400 022
humanities, Humanities/Humanistic Studies
2012 — 2014
South Indian Education Societys College of Arts Science and Commerce, nerul
Bachelor's degree, Mass Media
2014 — 2017
Welingkar Institute of Management
Post Graduate Diploma (11 Months), Marketing/Marketing Management
2017 — 2018
University of Mumbai
Master of Arts - MA, Entertainment, Media & Advertising
2018 — 2020
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