Pooja Barry
Communication Strategist || PR & Brand Building || Thought-Provoking Content Writer || Health & Wellness Podcaster, Exploring Healthcare!
- Role
- Deputy General Manager Marketing & Corporate Communications at Medanta
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Pooja Barry
Healthcare marketing and communications leader with 20+ years of experience across…
Experience
Deputy General Manager Marketing & Corporate Communications
Nov 2024 — Present · Gurugram, IN
Develop and implement a comprehensive communication strategy aligned with the hospital\'s vision and goals.• Manage media relations, including press releases, interviews, and crisis communication.• Monitor industry trends to refine communication strategies proactively.• Build relationships with external stakeholders (media, community, government bodies).• Oversee hospital branding, ensuring a consistent and professional image across all channels.• Plan campaigns for awareness programs, health events, and patient success stories Develop high-quality content for the hospital’s website, social media, brochures, and campaigns ensuring accuracy, compliance, and accessibility for patients and audience engagement.• Work with doctors and specialists to create patient education materials (FAQs, videos, blogs)• Prepare and execute communication strategies during emergencies or controversies, ensuring clarity and trustworthiness in messaging.• Design and manage internal communication channels (newsletters, intranet, memos) for timely communication of hospital updates, policies, and achievements to all staff.• Monitor online reputation and handle patient feedback/reviews effectively.• Establish KPIs to measure the success of communication strategies and content impact.• Provide regular reports on campaign performance, engagement metrics, and ROI to stakeholders for informed decisions.• Manage Vendors for timely and cost-effective delivery of projects.• Lead, mentor, and manage the communication team.• Ensure all communication adheres to medical ethics, regulatory standards, and patient privacy laws.• Collaborate with senior leadership to ensure consistent messaging across all platforms.
Education
Lucknow University, Lucknow
Bachelor's degree
1999 — 2002
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
Master's degree
2002 — 2004
New York Institute of Technology
Marketing
2004 — 2005
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