Pooja Asar

Head of Marketing EV, Tata Motors Passenger EV l x Unilever, x Paytm, x Kotak Bank | 19 years of building brands & scaling businesses.

Role
Head of Marketing Ev at Tata Motors
Location
Mumbai, MH, IN
LinkedIn followers
500 followers

About Pooja Asar

Head of Marketing at Tata Motors and ex Paytm & Unilever with over 19 years of experience in managing large brands in foods (Kissan, Knorr, Hellmann\'s Annapurna) & beauty segment ( Glow & lovely erstwhile Fair & Lovely) across South Asia, SE Asia & Middle East. Demonstrated capability in driving new category innovations as well as scaling large established brands by leveraging emerging market trends & developing winning marketing campaigns impacting brand power & equity.

Experience

  1. Head of Marketing Ev

    Tata Motors

    Apr 2024 — Present · Mumbai, IN

Education

  • Indian Institute of Management, Bangalore

    Executive Management Programme

    2011 — 2011

  • Symbiosis College of Arts and Commerce, Pune

    Bachelor of Commerce (BCom), commerce

    2001 — 2004

  • Delhi Public School Gzb

    Ssc

  • IMDR

    PGDM, Marketing

    2004 — 2006

Skills

  • Brand Management
  • Marketing Strategy
  • Integrated Marketing
  • Consumer Behaviour
  • Fmcg
  • Market Research
  • Marketing Research
  • Brand Equity
  • Consumer Insight
  • Brand Development
  • Brand Architecture
  • Shopper Marketing

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Pooja Asar — Head of Marketing Ev at Tata Motors in Mumbai, MH, IN | Unifers