Pooja Arora Sethi

About Pooja Arora Sethi

I am an accomplished business and marketing strategist with over 18 years of progressive experience in EdTech, business transformation, and channel strategy. My expertise lies in leading high-impact growth initiatives, strengthening partner ecosystems, and driving profitability across executive education and EdTech sectors.Throughout my career, I have steered sales, marketing, and strategic programs that bridged academic excellence with corporate relevance. My approach combines analytical precision with creative problem-solving, crafting go-to-market frameworks, digital campaigns, and sales enablement programs that deliver measurable outcomes. I’ve successfully led regional and national operations for leading education brands, such as Times Professional Learning and NIIT Ltd, achieving consistent revenue growth, partner satisfaction, and organisational scalability.After an enriching professional journey, I took a short career sabbatical dedicated to full-time parenting — a phase that strengthened my perspective on empathy, resilience, and long-term goal orientation. During this time, I actively pursued professional learning, attended virtual leadership programs, and reconnected with industry peers to remain future-ready. The experience deepened my adaptability and reaffirmed my commitment to continuous growth.My career highlights include: Spearheading channel and partner sales for executive education programs at Times Professional Learning, achieving year-on-year revenue growth.* Managing 60+ Channel Partners across India for Times Professional Learning.* Contributed ₹297M in Pan-India channel revenue in my final assignment at Times Group. Leading NIIT Imperia’s North Region sales operations, enhancing market reach and ensuring partner profitability. Founding Upskill Career Consulting, an EdTech consulting firm, where I developed business transformation and sales enablement frameworks for B2B and B2C clients. Driving strategic consulting engagements for Training Basket and Blogic Software, aligning business models with digital transformation objectives.I thrive at the intersection of strategy, sales excellence, and human development — building agile teams, nurturing partnerships, and transforming education businesses into scalable, customer-centric ecosystems. Let’s connect if you’re seeking a leader passionate about growth, collaboration, and purpose-driven transformation.

Experience

1. Business Strategy Consultant

   Training Basket

   Feb 2023 — Present · Noida, IN

   As a Business Strategy Consultant at Training Basket, I provided strategic direction and tactical support across various departments to optimize organizational performance and enhance customer engagement. I was responsible for consulting on business development strategies, redesigning incentive programs, and driving sales enablement initiatives. Improved team accountability by redesigning staff incentive and performance management systems. Contributed to enhanced customer engagement by offering relevant solutions and consulting on business development strategies. Formulated integrated strategies encompassing Marketing, Sales, and Product Design, aligning them with organizational KPIs. Drove sales enablement initiatives, equipping the sales team with tools and resources for improved performance.

Education

• Regional Institute of Management & Technology

  Master of Business Administration (M.B.A.)

• Regional Institute of Management & Technology

  MBA

• Kurukshetra University, Kurukshetra

  Bachelor’s Degree

• Central Board of Secondary Education

  High School

• Indian Institute of Management, Calcutta

  Executive Management Program