Pooja Agarwal
Marketing Manager @ Future Today | Ex-Disney+ Hotstar, Xiaomi
- Role
- Marketing Manager at Future Today Inc
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Pooja Agarwal
I’m a data driven consumer marketer with a strong instinct for brand building and…
Experience
Marketing Manager
Jul 2024 — Present
Leading the end-to-end planning, creation, and execution of in-house video and static ads for flagship channels - Fawesome and Happykids, to drive brand awareness and content engagement- Collaborate cross-functionally with creative and content teams to align ad campaigns with broader marketing goals- Monitor KPIs and performance metrics, including CTR, user retention rates, and overall engagement, to continuously enhance campaign effectiveness- Utilise A/B testing, segmentation, and retargeting strategies to improve ad relevance and drive higher conversion rates- App Store Optimization (ASO): Optimize all owned channels across platforms such as Roku, Fire TV, Play Store etc to improve app visibility and search rankings, increasing organic installs and driving traffic to the platforms- Editorial Marketing & Organic Placements: Coordinate with platform teams (Comcast, Vizio, Samsung TV) to secure organic features for high-performing titles, generating organic traffic and elevating content visibility across TV platforms- Collaborate with the sales team by providing insights, data, and creative strategies to support advertiser pitches, contributing to the growth of new business partnerships and ad sales.
Education
Ness Wadia College of Commerce
Bachelor of Business Administration
2016 — 2019
Welingkar Institute of Management
Master of Business Administration - MBA Marketing
2019 — 2021
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