Polina S.
Senior Research Manager @Edelman Intelligence
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WORK HISTORY
Senior Research Manager @Edelman Intelligence
CA
At Edelman DxI, I lead cross-method research initiatives that support strategic communications, brand strategy, and reputation management. My work spans global and regional projects across healthcare, consumer technology, financial services, and sustainability.I am managing complex secondary research programs and integrating insights from primary data collection. I also support internal innovation through training, workflow improvements, and tool development.Key Contributions- Led cross-regional secondary research work for a global leader in consumer technology, optimizing deliverables, creating custom tools, and improving process efficiency- Supported campaign evaluation, thought leadership, and tracking research for top firms in healthcare, pharmaceuticals, and consumer thechnology- Developed scalable reporting methodologies for financial services clients, resulting in expanded deliverables and client praise- Trained teams on research tools and platform, built internal documentation, and co-led tool innovation to streamline secondary research workflows- Recognized by clients and colleagues for analytical clarity, strong execution, and calm, collaborative leadership.
EDUCATION
University of Haifa
Bachelor of Arts (B.A.), Double Major: Communication and Asia Studies
Seneca Polytechnic
Graduate Certificate, Social Media Analytics
Brandeis School of Business and Economics
Master of Business Administration (M.B.A.), Marketing, Data Analytics, Business, and Management
SKILLS
ABOUT POLINA S.
I’m an insights professional with a hybrid skill set in primary and secondary research, helping organizations uncover meaningful insights that drive strategy, communications, and brand impact.At Edelman DxI, I lead multi-method research across healthcare, consumer tech, financial services, and CPG. I’m known as a clear communicator, strong collaborator, and trusted analyst—equally comfortable diving into data, training teams, or presenting insights to senior stakeholders.From high-velocity media tracking to long-range strategic planning, I focus on delivering insights that are timely, actionable, and aligned with broader business goals. Internally, I also contribute to innovation—developing tools, optimizing workflows, and mentoring others to elevate how we work and what we deliver.
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