Polina Omelchenko

WORK HISTORY

EDUCATION

SKILLS

ABOUT POLINA OMELCHENKO

I lead global social media management for a major international automotive portfolio at Accenture Song, managing a team responsible for multiple global brand channels across platforms.My role focuses on building social ecosystems that connect brand campaigns with real audience conversation. I oversee global publishing governance, community engagement at scale, content planning, performance reporting, and social innovation across markets.My background spans digital transformation programmes across telecommunications, banking, healthcare, non-profit, and automotive sectors. This experience shaped a strong foundation in:• Social media strategy and governance• Global campaign delivery and optimisation• Community management and social sentiment analysis• Content planning and creative production oversight• Cross-functional stakeholder management• Data-driven reporting and insightsAlongside my consulting work, I run a Film and TV commentary platform under the name such.polina, where I analyse films, television, and industry trends. My content reaches more than followers across platforms and regularly covers film festivals, new releases, and wider entertainment culture.My interests sit at the intersection of storytelling, digital culture, and audience behaviour, with a focus on how social platforms shape the way media is discussed, shared, and experienced.Outside of work I support initiatives focused on mental health awareness, inclusivity, and diversity, including internal community programmes and advocacy initiatives.