Polina Artemeva
360 Go-to-market and E-commerce Assistant Darphin Labseries @The Estée Lauder Companies Inc.
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WORK HISTORY
360 Go-to-market and E-commerce Assistant Darphin Labseries @The Estée Lauder Companies Inc.
Supported global 360° toolkits and launch books (Holidays, Valentine’s Day, Mother’s Day) and ensured message alignment with Creative and Consumer Marketing teams.Built a global CRM report for General Management.Localized campaign copy for APAC markets, adapting to cultural and legal specificities.Conducted trendwatching and competitive benchmarking across APAC, US, and EMEA.Built benchmarks for gift box development, calculated optimal value sets, and coordinated with suppliers to develop the final product.Helped leverage Darphin’s new brand positioning across markets by building digital communication guidelines for EMEA, Balkans, and CIS
EDUCATION
Finance University under the Government of the Russian Federation
Bachelor's degree, Political Science with Major in Public Relations
Esdes Business School
Bachelor of Business Administration - BBA, Digital Marketing
SKEMA Business School
Master's Degree, International Marketing&Business Development
ABOUT POLINA ARTEMEVA
360 Go-To-Market Intern at Estée Lauder | Passionate about consumer behavior & brand growth | MSc in Marketing SKEMA
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