Polina Ivanova
Associate Seo Strategist @NP Digital
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WORK HISTORY
Associate Seo Strategist @NP Digital
SEO Strategist owning and developing end-to-end organic search strategy for multi-market clients across eCommerce, FinTech, iGaming, Professional Services, Travel, and Local Services.Key responsibilities & impact— Owning the strategic direction and execution of complex SEO campaigns with high autonomy— Developing technical, on-page, content, internal linking, and competitor audits to identify scalable growth opportunities— Developing keyword research, mapping, and content roadmaps aligned with search intent and commercial objectives— Owning metadata and on-page optimization strategies to improve relevance, CTR, and organic performance— Collaborating with content, development, and account teams to turn SEO insights into actionable deliverables— Analyzing performance using Google Search Console, Google Analytics, Ahrefs, Semrush, and Looker Studio to deliver clear, data-driven recommendations— Supporting client communication by translating SEO strategy for stakeholders with varying levels of technical knowledge— Executing international and multilingual SEO strategies (EN, DE, ES, RU) tailored to market-specific search behavior
EDUCATION
Institución Educativa SEK
Primary and Compulsory Secondary Education
The University of Göttingen
Bachelor of Laws - LLB, Law and German
University of Liverpool
Master of Laws - LLM, International Business and Commercial Law
Universitat Oberta de Catalunya
Master's Degree in Business Administration and Management , Business Administration and Management
Col•legi Sant Miquel
Compulsory Secondary Education and High School Diploma, Modality of Humanities and Social Sciences
University of Liverpool
BA Law and German
ABOUT POLINA IVANOVA
I\'m a multilingual professional fluent in five languages, with Masters in Law and recognized as a Top Rated Plus freelancer on Upwork—a distinction awarded to the top 3% of over 18 million professionals worldwide.Online Business Development Specialist:I have extensive experience driving organic growth and enhancing digital visibility across eCommerce, FinTech, and Education sectors. My expertise includes SEO strategy, localized content creation, social media management, and strategic link-building. I regularly utilize analytical tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console to deliver measurable, impactful results.Content Writing, Translation & Localization:As a seasoned content writer, translator, and localization specialist, I\'ve successfully managed over 30 multilingual projects, including games with millions of users and multimedia series. My meticulous attention to cultural nuances ensures authenticity and precision across translations, tailored to diverse international audiences.
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