Jennifer Allen

About Jennifer Allen

As Art Director and Chief Creative Officer, I partner closely with product and sales leadership to inform product strategy and drive top-line and bottom-line growth through online and field sales channels. My team carries responsibility across the entire spectrum, including digital and print marketing, lead generation, B2C marketing, brand management, demand generation and field marketing. I continue to play an influential role on the sales and marketing leadership teams, lead product marketing including audience segmentation, and bring the voice of the customer to inform product and go-to-market strategy. I develop compelling content that secures my clients as industry leaders. With a proven track record of success leading digital and social marketing efforts, I continue to work with clients to build their online presence in a stable and positive way. With my extensive experience in both graphic design and marketing, I am able to uniquely position my clients as industry disruptors. Working closely with CEO and department managers to help oversee internal operations, work with vendors and provide a positive interface with other leaders in the industry.

Experience

1. Director of Growth and Marketing

   Easy Street Offers

   Jun 2025 — Present · Scottsdale, AZ, US

   Own and drive ESO’s full-funnel marketing strategy, from top-of-funnel awareness to investor/agent conversion and retention. Collaborate directly with the CEO and sales leadership to align campaigns with revenue goals, market expansion plans, and platform activity.Maintain capital liquidity targets across all active MSAs. Ensure healthy deal flow by driving property submissions from agents month over monthOversee email marketing, social media, paid campaigns, newsletters, and campaign performance. Build and optimize nurture sequences, appointment flows, and investor activation funnels in HubSpot. Own marketing dashboards with KPIs like: property submissions, offers, accepted contracts, capital declarations, and deal velocity by market.Partner with our ISA team to ensure daily outreach. Maintain buyer data accuracy and build automated follow-up and appointment workflows that route buyers into the ESO platform. Create tools, scripts, and CRM automation to accelerate the buyer lifecycle.Launch campaigns to grow capital and submission volume. Manage regional go-to-market strategies for new MSAs and capital-rich areas. Grow and segment our user base with tailored strategies for agents, mom & pop investors, family offices, institutions, and more.Lead and collaborate with external agency partners, freelancers, and internal stakeholders. Manage creative, content, and data-driven marketing resources. Build the foundation for a high-performance marketing team as we scale.

Education

• Arizona State University

  Bachelor of science and design, cum laude, Graphic Design

  1997 — 2001

Skills

• Graphic Design
• Web Design
• Illustrator
• Photography
• Indesign
• Adobe Creative Suite
• Mac
• Art
• Drawing
• Online Marketing
• Photoshop
• Packaging
• Flash
• Branding & Identity
• Multimedia
• Dreamweaver
• Quarkxpress
• Graphics
• Corporate Identity
• Brand Development
• Brochures
• Visual Communication
• Logo Design
• Banners
• Art Direction
• Typography
• Vector Illustration
• Pre-Press
• Newsletters