Benjamin Pohl
Senior Marketing Manager Mmo @Square Enix
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WORK HISTORY
Senior Marketing Manager Mmo @Square Enix
Hamburg, DE
Spearhead FINAL FANTASY XIV\'s market expansion across Germany, Austria, Switzerland, Eastern Europe, and the Middle East, consistently surpassing business objectives through strategic execution- Orchestrate comprehensive online marketing strategies, driving user acquisition, winback, and retention campaigns with innovative planning, implementation, and management- Direct high-impact influencer campaigns, crafting strategies and leading execution through direct partnerships, networks, and agencies to amplify brand reach- Act as a pivotal decision-maker in daily operations, steering localized strategies for regional success in dynamic territories- Lead a high-performing Marketing, Influencer & PR team of 3, fostering growth and accountability as Team Lead with direct personnel oversight- Forge strategic brand partnerships, establishing collaborations that elevate brand visibility and engagement- Manage standout trade fair presence at major events like Gamescom, Game City Vienna, Dokomi, and AnimagiC, enhancing brand recognition and fan interaction- Drive measurable success with a focus on positive ROI, delivering evolving KPI reports and actionable insights on all promotional campaigns.
EDUCATION
Medienschule Hamburg-Wandsbek
Kaufmann für Marketingkommunikation, Marketingkommunikation
SKILLS
ABOUT BENJAMIN POHL
With a profound passion for gaming, community engagement, and innovative marketing solutions, I bring over 12 years of expertise garnered from collaborating with industry greats. My journey spans the dynamic realms of esports, browser-based games, and the successful launch of titles, culminating in the stewardship of one of the biggest subscription-based MMORPGs in history.
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