Nikhil Pn
Performance & Growth Marketing @ Lokal | App Marketing | Acquisition & Scaling | Creative Testing | Conversion Funnels | 75k+ Followers across social media
- Role
- Performance Marketing Specialist at Lokal
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nikhil Pn
I’m a Digital Marketer specialising in scaling brands through data-backed decision making, creative testing. My core strength lies in analysing numbers, diagnosing what truly drives conversions, and turning insights into high-performing ad creatives. I understand products deeply, map audience psychology, and craft marketing angles that consistently reduce CAC and increase ROI.With an MBA in Marketing and Business Analytics, I operate at the intersection of data, strategy, and creative execution. Beyond performance marketing, I also build content for a audience across Nikz Gaming Zone and Digitally.Nikhil, blending storytelling with practical marketing insights. Recognised by KAVM for building a 70k+ community, I bring both analytical and creator perspectives into every campaign.Focused on experimentation, optimisation, and delivering measurable growth for every brand I work with.
Experience
Performance Marketing Specialist
Sep 2025 — Present · Bengaluru, IN
Currently driving growth and performance marketing at Lokal for GyanTV, a leading skill-based entertainment platform in the education category.• Contributed to scaling the platform to 5M+ downloads • Handling ₹1.5 Cr+ monthly ad budgets across Meta & Google • Owning the complete growth funnel from user acquisition to subscription conversion • Reduced CAC significantly by identifying and scaling winning creatives • Ensuring consistent MoM growth while hitting and exceeding core KPIs • Strong focus on LTV-driven acquisition rather than just volume • Leading Kannada market expansion end-to-end from content strategy to campaign execution • Aligning content, ads, and funnel to drive higher efficiency and better user quality Always focused on one thing,profitable and scalable growth.
Education
Sheshadripuram Degree College
BBM, Marketing
2019 — 2022
M.P. Birla Institute of Management
Master of Business Administration - MBA, Marketing
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