Pninah K.
UED Enthusiast • Hands-On Creative/Production Specialist • Creative Services Director/Manager • Decades of Fortune 500 Brand Expertise • 14 Years in Automotive
- Role
- Digital Retail Art Director at Martin Retail Group
- Location
- Birmingham, MI, US
- LinkedIn followers
- 500 followers
About Pninah K.
Throughout my 30+ years of working on Fortune 500 accounts at global agencies, my career…
Experience
Digital Retail Art Director
Jan 2024 — Present · Detroit, MI, US
Began this position at Leo Burnett Detroit in April 2021, then continued on when Digital Retail account was transferred to Martin Retail Group as of January 1, 2025.• Art Director on a three-person Digital Retail creative team that designs and builds approximately Buick/GMC brand-compliant OLA (online advertising) assets annually—using Illustrator, Photoshop, Sketch, XD, Figma, and Generative AI—on timelines typically measured in minutes (not hours or days), with zero margin for error. Also act as UX Architect and UI Designer in design, build, and maintenance of the system used to produce these assets in order to maximize efficiency, accuracy, and brand compliance.• Art Director contributing to the complete visual redesign of the entire Buick brand identity which launched in 2024, including logo, color palette, typography, imagery, graphic elements, and overall visual style guide.• Using Illustrator, Acrobat, Box, and SharePoint, I oversaw the redesign, routing, and organization of all Buick internal and external partnership logos. Partners included NFL, NBA, WNBA, Costco, among many others.• Art Director contributing to the update of the GMC brand graphic identity and overall visual style guide, which went live in 2024.• Art Director on team of creatives who spearheaded the company transition to Figma, enhancing the agency\'s workflow and production systems.
Education
University of Michigan
Master of Social Work - MSW
Michigan State University
B.A.
Association of Graphic Communications
Print Production
College for Creative Studies
Certificate
Parsons School of Design
Certificate
Skills
- Project Management
- Copywriting
- Event Designing
- Graphics
- Brand Development
- Civil Rights
- Advertising
- Marketing
- Event Production
- Presentation Design
- Team Leadership
- Creative Direction
- Social Innovation
- Philanthropy
- Thought Leadership
- Staff Management
- Process Efficiency
- Creative Services
- Social Entrepreneurship
- Budget Management
- Public Speaking
- Special Needs Populations
- Client Relations
- Graphic Design
- Collaborative Problem Solving
- Consultancy Services
- Nonprofits
- Direct Mail
- Speech Writing
- Operations Management
- Community Development
- Program Development
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