Nikhil R.
Digital Marketing Manager | Performance & Growth Marketing | GTM | Google Analytics | Looker Studio | SEO | Google Ads | MarTech
- Role
- Digital Marketing Manager at TekFriday Processing Solutions Pvt Ltd
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Nikhil R.
Results-oriented Digital Marketing Manager with 9+ years of experience in performance marketing, conversion rate optimization (CRO), and lead generation. Currently leading marketing initiatives at TekFriday Processing Solutions, leveraging Google Tag Manager, Google Analytics, and advanced tools like Adjust, Firebase, and AppsFlyer to optimize campaigns and user engagement. At TekFriday, focused on scaling lead acquisition through data-driven strategies on platforms like Google Ads, Meta, and LinkedIn, achieving significant ROI improvements. Committed to enhancing conversion performance through advanced event tracking, Looker Studio dashboards, and website optimization. Dedicated to aligning marketing efforts with business goals to ensure measurable success.
Experience
Digital Marketing Manager
TekFriday Processing Solutions Pvt Ltd
Mar 2022 — Present · Hyderabad, IN
Spearheaded performance marketing campaigns across Google Ads, Meta, and LinkedIn, driving high-quality lead acquisition and achieving 3× ROI.· Managed app marketing and attribution tracking using Adjust, Firebase, and AppsFlyer, optimizing user acquisition, engagement, and retention funnels.· Implemented advanced GA4 and Google Tag Manager (GTM) event tracking, building Looker Studio dashboards to monitor KPIs and improve conversion performance.· Led website optimization and CRO initiatives, improving page speed, enhancing UI/UX, and increasing form submissions by 40%.
Education
Manair High School
High School, High School Certificate of Competence Program
2004 — 2008
Jawaharlal Nehru Technological University
Master of Business Administration - MBA, Marketing
2015 — 2017
Jawaharlal Nehru Technological University
Bachelor’s Degree, Information Technology
2010 — 2014
Alphores Junior College
Intermediate, M.P.C
2008 — 2010
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