Arthur Ceria

About Arthur Ceria

As VP and Executive Creative Director, BTF at Phillip Morris International, Arthur focuses on designing PMI’s journey towards a smoke-free future. He delivers strategy, campaigns, and ideas, and is also helping transform PMI’s internal culture bringing in top global talent to revolutionize its creative and communications.Arthur moved to PMI in 2018. Before then he spent 12 years as CEO of CreativeFeed (Cf.), a marketing strategy and execution firm for the entrepreneurial enterprise which he founded. Born in Silicon Valley and raised on Madison Avenue, Cf. was a group of lateral thinkers and producers that together formed an accelerator for the C-Suite. They worked with the Bordeaux Wine Council, Gannett, and Plantronics, among others. CF was also a member of the Inc. list of America’s fastest growing companies.Before launching CreativeFeed, Arthur was Senior Partner and Executive Creative Director of OgilvyOne San Francisco. There he helped grow the agency to 70 people in just two years and created innovative online marketing campaigns for Yahoo! and Cisco. Prior to joining OgilvyOne, Arthur was Executive Creative Director for Integrated Communications at Euro RSCG-NY, where he oversaw award-winning campaigns for Intel, Volvo, Jaguar, New Balance, and Evian.Specialties: Arthur holds an MFA from Yale University with a focus on Graphic Design and an MFA from Ecole National Superieure des Arts Decoratifs in Paris. He has received just about every industry honor there is, including the One Show Award, Cannes Lion finalists, the @d:Tech Award for best consumer site, Adweek’s Best Online Campaign of the Year and the MSN Creative Award for Best Rich Media.

Experience

1. Vice President Executive Creative Director

   Philip Morris International

   Jul 2018 — Present

   at Phillip Morris International, I focus on designing PMI\'s journey towards a smoke-free future. I lead a team that delivers data-informed and experience-driven strategies, campaigns, and ideas. I also help transform PMI\'s internal culture by bringing in top global talent and partnerships to accelerate its creative, communications, and media integration.

Education

• Yale University

  MFA, Design

  1995 — 1997

Skills

• Interaction Design
• Photography
• Brand Development
• Creative Direction
• Food and Wine
• Interactive Advertising
• Mobile Marketing
• Social Media
• Digital Marketing
• Creative Strategy
• Digital Media
• Integrated Marketing
• New Media
• Strategy
• Blogging
• Social Media Marketing
• Web Design
• Interactive Marketing
• Graphic Design
• Art Direction
• Marketing Strategy
• Digital Strategy
• Television
• Advertising
• Wine
• Entrepreneurship
• Corporate Branding