Paula Melito

About Paula Melito

Marketing professional with 18 years of experience driving strategic growth across diverse industries. Throughout my career, I’ve had the opportunity to collaborate with a wide range of businesses, developing a strong foundation in marketing (all channels; online and off-line), business strategy, leadership, always being supported by data, to lead to a results driven mindset. My industry experience spans consumer goods, banking and finance, retail, travel, healthcare, utilities, and automotive. I’ve worked both on the agency side, within creative agencies of record (both in Brazil and US/Canada) and in-house, leading marketing teams for major companies and multinationals in Brazil. This blend of experiences has equipped me with a versatile and holistic perspective on brand and business development.

Experience

1. Senior Marketing Account Manager

   Ignite Social Media

   Feb 2024 — Present · Detroit, MI, US

   Clients: Princess Cruises, Hologic, American Association of Dermatology, Gorilla Glue and DTE Energy- Expert in digital and social media marketing, managing projects for major brands with a focus on strategy and execution- Lead project management and client relationship management, serving as the primary point of contact between the agency and clients- Act as a brand and product expert, ensuring seamless collaboration between the agency and clients while maintaining a deep understanding of internal processes- Provide strategic guidance on best practices, industry standards, and competitive insights to inform client decision-making- Oversee the briefing process, developing detailed project briefs and time-action plans to ensure clear objectives and timelines- Proactively identify potential risks and issues, implementing solutions to keep projects on track- Manage project assets, obtain client approvals, and ensure smooth execution of all deliverables- Guarantee on-time, on-budget, and within-scope delivery of all marketing projects, aligning them with the client’s overarching goals.

Education

• Pontifícia Universidade Católica de São Paulo

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2010 — 2012

• Grupo de Mídia de São Paulo

  Mass Communication/Media Studies

  2015 — 2015

• ESPM Escola Superior de Propaganda e Marketing

  Curso de Atualização, Inteligência Competitiva

  2013 — 2013

• Universidade de Mogi das Cruzes

  Bachelor's degree, Social Communications

  2001 — 2005

• ComSchool

  Facebook Marketing

  2016 — 2016

• Goobec

  Adwords Fundamentals

  2016 — 2016