Patrick McGovern

About Patrick McGovern

The winners will be those that can move fast, align with shifting customer behavior, and be positioned where buyers want to engage.online. So.are you there yet?CONSIDER THE FOLLOWING:57% of the B2B purchase decision is complete before a buyer even calls a supplier?(CEB)67% of the B2B buyer’s journey is now done digitally?(SiriusDecisions)88% of online consumers are less likely to return to a site after a bad experience.(The Gomez Report)The average tenure of chief marketing officers declined to about 41 months.(Spencer Stuart)Most B2B organizations don\'t have customer personas or common messaging around their brand.And we all know that the sales game has changed. Trade shows and business travel are both gone and won\'t be back soon. Now is the time to double down on your digital efforts! I work with marketing and sales leaders frustrated at the results they have been getting. And tired of dealing with the empty promises given by too many agencies. Often clients come to us knowing they need to change.but aren\'t sure the best course to take. Or they can\'t take on the work in-house. That is where Ascedia can help.by providing guidance and direction based on over 25 years of in-the-trenches work. We know how to design and implement beautiful and high-performing websites. Additionally, we know how to drive traffic to your site. Traffic that will convert into PAYING CUSTOMERS. What separates Ascedia from other digital agencies is our deep technical expertise, matched with our ability to blend technical requirements with a flawless user experience. This powerful combination delivers results. Who Have We Worked With?Here\'s a list of some of the brands we have worked with: Travel Wisconsin Dairy Farmers of Wisconsin Standard Process Sentry Equipment GE HealthCare Baker Tilly Sentry Equipment University of Wisconsin -Madison School of Business University of Wisconsin -Madison College of Engineering What\'s next? If you want to talk, contact me at: p••••••••@ascedia.comVist our website:

Experience

1. Host

   Over A Pint Podcast

   Nov 2020 — Present

   This podcast focuses on the fast-paced and constantly changing world of marketing. We talk to pros throughout all areas of marketing to get their insights and hot takes.

Education

• University of Wisconsin-Madison

  BA, Journalism

Skills

• Copywriting
• Event Management
• Digital Strategy
• Interactive Marketing
• Strategy
• Brand Development
• Social Media
• Team Building
• Management
• SEO
• Brand Management
• Direct Marketing
• Marketing Strategy
• Integrated Marketing
• Business Strategy
• Online Marketing
• Creative Direction
• Online Advertising
• Marketing
• Budgets
• Direct Mail
• New Business Generation
• Leadership
• Business Development
• Digital Marketing
• Digital Media
• Promotions
• Market Planning
• New Business Opportunities
• Sem
• Strategic Negotiations
• Lead Generation
• Advertising
• Market Research
• Strategic Planning
• Marketing Communications
• Branding
• Brand Awareness
• Email Marketing
• Social Media Marketing