Paddy McCourt

About Paddy McCourt

Brand StrategyI should have known early on that developing brands would be a large part of my career. As a teenager, before skateboarding was cool, my friend and I decided to make my mark in my very small town. A close friend and I bought a screen printer and went at it, from there LoveHate clothing, later DIALED Brands clothing, was born. You can still see our impact around northeast Ohio in the form of well-placed stickers and uniforms for local sports teams. My current occupation allows me to work hand in hand with consumer packaged goods brands to create powerful impressions through sustainable packaging. Campaign executionWhat good is your product if it can’t be seen? Years of experience as a successful Amazon entrepreneur have taught me the art and science, of paid advertising across various platforms. Putting a product in front of the digital consumer is important but establishing a brand as a thought leader is the secret sauce. I have headed up content creation campaigns for several brands across a wide range of industries. Product ManagementData, metrics, tools, and algorithms are incredible at giving companies a detailed picture of their target consumers, but this is only half the battle. The real work comes in tailoring products and services to meet the specific needs of those consumers and to wow them at every opportunity. As marketing manager at Renaud Air, I developed a comprehensive service offering built around our main products. People didn’t want air purifiers, they wanted clean air!10.(After 10 years in China. And starting my own business working with partners and supplies I am very effective in communicating in Chinese.)KEY SKILLS- Mandarin Chinese- HTML / CSS- Adobe Creative Suite- Google AnalyticsCheck out my new personal website with photography and design: paddymccourt.com

Experience

1. Manufacturer Branding Owner

   Dialed Brands

   Mar 2015 — Present · Philadelphia, CN

   Worked closely with prominent brands such as Budweiser, Heineken and Brewdog to align global brand initiatives to events and promotions with local venues across China.• Created brand identity and promotional strategy for CAGES Bar and Sports, voted 2019 Bar of the Year by That’s Shanghai Magazine. • Implemented brand guidelines for a wide range of businesses and organizations across major cities in China such as PaCheng music festival in Shenzhen, UP Clinic Shanghai and Top Shelf Asia, China’s leading craft beer importer.

Education

• Drexel University's LeBow College of Business

  Master of Business Administration - MBA

  2020

• Ohio University

  Bachelor of Science (B.S.), Media Arts and Studies

  2005 — 2009

Skills

• Html
• Microsoft Word
• Microsoft Office
• Customer Service
• Windows
• Research
• Marketing
• Statistical Data Analysis
• Photoshop
• Powerpoint
• Microsoft Excel
• Market Research
• Teaching
• Strategy
• English
• Marketing Strategy
• Leadership
• Advertising