Peter McArdle

About Peter McArdle

I am a qualified professional writer with technical skills in imaging capture, editing, digital post production, and NLE digital video. In the past I’ve written a lot in support of digital technology, especially for Adobe products like Photoshop and Premiere Pro and After Effects. When I was still an undergraduate at RIT in the School of Photography I was hired by Ziff-Davis to be the editor of Inside Photoshop, a monthly journal publication that provided tutorials and creative techniques for using Photoshop. I also wrote two CBT (computer based training) books for an earlier version After Effects, a compositing and animation program from Adobe. All of this was besides the point, as far as I was concerned. Writing about how to use digital technology kept the rent paid and the power on for a number of years while I was pursuing creative uses of some of the same technology, and that was helpful. I made digital films, however, including The Beatle Fan, and I shot it on one of the early 3-chip color broadcast cameras, and we edited the film in Final Cut Pro 7. That was the point of my efforts. To tell a story and give you a glimpse of a world you were not going to see, unless I showed it to you. Using a camera to do it proved expensive and complicated and required collaboration with other people that by itself adds a layer of complexity that makes it unmanageable, mostly.From the beginning and throughout my life, however, it was the writing that was my raison d’être and the strongest hand I could play in any creative endeavor. I can shoot and edit, but ahead of everything else and underneath it, also, is the writing. Holding it up, supporting it, covering the gaps and explaining the shortfalls. Instinctive or reflective, writing is my ace in the hole, and it always has been. I’ve been naturally good at it since my earliest memory. Everything else I know how to do, I had to work at to learn, and I probably used writing to learn it. But the instinct for writing was present all along, from the moment I first turned my attention to it, I was able to use it to good affect to communicate and to express ideas and to tell stories. As I got older I devoted myself to the task of learning the rules and conventions and nuances of the English language, and I am confident in my ability to express any idea I can understand, in written English.

Experience

1. Cannabis Writer Content Producer for Hire

   Studiozero-Llc

   Aug 1979 — Present · New York, NY, US

   Cannabis has been legal in New York State, where I live, for 2 years now, and I am offering my skills and experience to businesses who need the help of an

Education

• Rochester Institute of Technology

  Bachelor of Fine Arts - BFA, Photography

• Rochester Institute of Technology

  BFA, College of Imaging Arts and Sciences, School of Photography

  1995 — 1998

• Rochester Institute of Technology

  Bachelor of Fine Arts - BFA, School of Photography

• Rochester Institute of Technology

  Bachelor of Fine Arts - BFA, College of Imaging Arts and Sciences --School of Photography

• Columbia University

  MFA, School of the Arts, Film Division

  1999 — 2002

• Rochester Institute of Technology

  Bachelor of Fine Arts - BFA, College of Imaging Arts and Sciences School of Photography

Skills

• Film Production
• Video Development
• Documentation
• Requirements Analysis
• Editing
• Non Linear Editing
• Content Management
• Social Media
• Copywriting
• Research
• Web Content
• Photoshop
• Publishing
• Blogging
• Analysis
• Teaching
• Graphic Design
• Marketing Communications
• Photography
• Interviewing
• Web Design
• Information Architecture
• Writing
• Wordpress
• Journalism
• Team Leadership
• Business Analyst
• Robohelp
• Technical Writing
• Microsoft Office
• Software Project Management
• Video
• Final Cut Pro
• Multimedia
• Video Editing
• Content Strategy
• Premiere
• Content Development
• Social Media Marketing
• Storytelling