Paloma Caceres
Global Media and Digital Specialist @Essity
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WORK HISTORY
Global Media and Digital Specialist @Essity
Develop and deploy organizational best practices and guidelines related to B2C and B2B media planning and digital communications as part of the Global Brand, Innovation and Sustainability team- Coordinate relationship with global and local media agency teams, and support annual commercial negotation discussions and agency pitches in regions like South Africa, Australia, and Latin America- Collaborate with all global markets and Essity categories (B2C: Consumer Tissue, Fem Care, Baby Care, Incontinence Care & B2B: Professional Hygiene, Medical Solutions)- Streamline and enhance media budget and performance reporting through PowerBi dashboard development- Support the acceleration of Essity data-driven decision-making and digitalization for reduced media waste.
EDUCATION
Isenberg School of Management, UMass Amherst
Bachelor's degree, Business Administration and Management, Marketing
SKILLS
ABOUT PALOMA CACERES
Hi! I am a marketing & brand professional working on the Essity Global Media & Brand…
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