Pulukuri Benai

About Pulukuri Benai

Experience in the field of SEO, SMO & SMM- Familiar with Google Analytics, Google…

Experience

1. Digital Marketing Consultant

   Sollers College

   Aug 2020 — Present · Bedminster, NJ, US

   Spearheading the overall digital marketing strategy to drive enrollment and brand visibility for niche academic programs in Drug Safety, Pharmacovigilance, Clinical Research, and Data Science- Leading and managing cross-functional teams including SEO, SMO, SMM, content writing, web design, and development to ensure cohesive and result-oriented campaigns- Developing and executing SEO strategies that significantly improve organic search rankings, website traffic, and lead generation- Running paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, optimizing for conversions and ROI- Overseeing social media marketing (SMO & SMM), including content planning, audience engagement, and brand storytelling to build a strong online presence- Collaborating with the content team to create SEO-optimized blogs, landing page content, ad copies, and email campaigns tailored to life sciences and healthcare professionals- Supervising the design and performance of landing pages, ensuring mobile responsiveness, fast loading, strong CTAs, and A/B testing for improved user experience and conversions- Utilizing tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Meta Business Suite for performance monitoring, insights, and campaign refinement- Supporting the admissions and sales teams with marketing automation, lead nurturing, and CRM integration to streamline enrollment processes- Continuously analyzing competitor strategies, market trends, and audience behavior to inform campaign enhancements.

Education

• Sri Krishna Devaraya University

  B.Sc (Maths

  2000 — 2005

• Sri Lakshmi Hig School

  10th Class

  1985 — 1996

• Coles College

  Intermediate

Skills

• Google Analytics
• Social Media
• Link Building
• Search Engine Submission
• Social Media Measurement
• Article Marketing
• Facebook
• Keyword Research
• E-Commerce
• Affiliate Marketing
• Social Media Optimization (Smo)
• Google Adwords
• Competitive Analysis
• Search Engine Marketing (Sem)
• Digital Marketing
• Search
• Search Engine Optimization (SEO)
• Search Analysis
• Landing Page Optimization
• Social Media Marketing
• Social Media Monitoring
• Off Page Optimization
• Google Webmaster Tools
• Web Analytics
• Sem
• SEO
• Smo
• Google Maps
• Keyword Analysis
• Blogging
• Lead Generation
• Blog Creation
• Online Marketing
• Content Development