Paul Marty Webb

About Paul Marty Webb

I’ve spent my career helping organizations make smarter decisions by connecting the dots between data, strategy, and client relationships. Whether it was connecting clients to measurement tools at Comscore, improving operational workflows at PBS, or leading client strategy at Nielsen, I’ve consistently acted as a connector — translating complex problems into actionable plans across teams.

Experience

1. Lead, Account Manager

   Comscore, Inc.

   May 2022 — Present

   o Develop and implement account strategies to grow revenue and engagement with MVPD clients, with a focus on linear television, cross platform campaign management, addressable advertising, ad sales research, and programmingo Lead client calls with key partner contacts to align on business objectives that keep Comscore data top of mind with clients. o Key Result: Own Comscore’s operational relationship with Top 3 MVPD clientso Create and execute client training and engagement plans across all MVPD partners, driving revenue at the client levelo Work with third party processors to move data issues forward to drive Comscore adoption in the marketplace

Education

• Texas A&M University

  BA

Skills

• Qualitative Research
• Management
• Customer Service
• Digital Research
• Business Development
• Digital Marketing
• Nielsen
• Research
• Quantitative Research
• Marketing Research
• Data Reporting
• Marketing Strategy
• Microsoft Powerpoint
• Integrated Marketing
• Microsoft Outlook
• Leadership
• Media Research
• Cable Television
• Data Analysis
• Client Services
• Segmentation
• Broadcast Television
• Crm
• Advertising Sales
• Customer Insight
• Team Management
• Time Management
• Mac
• Advertising Research
• Microsoft Word
• Client Relations
• Account Management
• Broadcasting
• Television Research
• Digital Media
• Television
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales