Pallavi Gangaiah

About Pallavi Gangaiah

Accomplished Software Engineering leader with expertise in architecture and delivery of…

Experience

1. Director, Engineering

   Capital One

   Mar 2021 — Present · McLean, VA, US

   Lead the Engineering of Marketing & Advertising Technology for Capital One BankMarketing and Advertising Technology for Capital One Bank is at the forefront of executing ambitious goals for the bank such as doubling checking accounts in three years, bringing in billions in deposits to support the card business via CD & Savings campaigns, driving primary banking relationships for existing customers, launching new products- Be a thought leader in MarTech & AdTech in Bank and represent Bank in cross-LOB discussions- Successful launch of Marketing campaigns in Bank (CDs, Savings, Checking, Teen Checking) every year across Email, Web, Mobile, Apps, and Digital channels. Also, supported the marketing launch of new products- Launch of Customer Audience Platform aka Customer 360 which creates a customer golden record across all marketing interactions and engagement feedback for a customer across all channels. This is a significant shift from siloed marketing teams per channel that exist today. Apart from driving smarter and reusable segmentation of customers for marketing campaigns, it shifts left audience creation in Capital One and reduces a HSHD risk that exists within third-party systems- Build effective relationships with Product and drive a repeatable prioritization process to plan and develop a roadmap that best supports the company’s vision. Work with cross-functional teams across different LOBs to design, execute, and maintain a high-quality threshold- Support Capital One’s three-year MarTech convergence journey after different LOBs have built many complex divergent systems with similar purposes. I drove the adoption of Bank’s version of CRM (Salesforce Marketing Cloud) as the enterprise-adopted system for Customer Journeys across all of Capital One- Oversee the development of Capital One bank Website, Branches and cafes, Locations Finder, and Capital One Event Scheduler

Education

• Bangalore University

  BE

• George Mason University

  Master of Science (MS)

Skills

• Enterprise Search
• Jsp
• Java
• Software Development Life Cycle (Sdlc)
• Java Enterprise Edition
• Application Integration
• Maven
• Risk Management
• Agile Kanban Methodology
• Large Scale Data Processing
• Amazon Web Services (Aws)
• Software Project Management
• Testing Methodology
• Strategic Planning and Analysis
• Web Services
• Xml
• Discovery Engine
• Tomcat
• Solr
• Hadoop
• Global Cross-Functional Team Leadership
• Open Rtp Integrations
• Process Improvement
• Cloud Implementations
• Agile Methodologies
• Business Use Cases
• Software Development
• Roi Analysis
• Enterprise Web Applications
• Spring
• Eclipse
• Solution Architecture
• Software Design
• Lucene